Promotional Business Videos
Promotional Business Videos refers to audio-visual communications such as DVD, High-definition video, streaming video or other media commissioned by a business. A business video is often intended for a specific purpose and viewed only by a limited or targeted audience. This may include product, service or promotional videos, training videos and information videos. Business video production is frequently the responsibility of a company marketing or corporate communications manager. Examples include staff training and safety videos, promotional / brand films, and financial results videos.
With the growth of digital technology, there is now often convergence between video and other forms of media communications, such as broadcast television and TV advertising. Also, a business video may be produced using the same production techniques and style as a broadcast television program (such as using outside broadcasting facilities)—as a way of engaging audiences who are used to viewing popular media.
Business videos include:
- Staff training / instruction and safety videos
- Investor relations / financial results
- Company promotional / brand videos
- Video role play (often with actors)
- Client and customer testimonial videos
- Corporate event filming (for example, a new product launch or conference)
- Live and on-demand webcasting
- Technology and product demonstration videos
- Business television
To fully understand what video blogging is, let us first discuss what a blog is. Basically, it is an online journal where you can place your thoughts, ideas, opinions—in other words, anything that people want to know about a particular thing. It comes in different formats, styles, and settings; it depends on your preference.
You can post such blogs on a blogging site. This allows you to post blogs and at the same time customizing it according to your preference. One of the latest additions is video blogging.
Video blogging, also called vblogging or vlogging is posting of sequential videos to a certain website. For instance, you want to post your weekly mountain climbing adventure with your friends. You can do so using video blogging. In addition, bloggers uses video blogging to create their own mini-programs through RSS feed to deliver new episodes automatically.
You might ask why plenty of people now prefer video blogs rather than the regular blog. One reason is that you can not express all in a regular blog. How will you translate in words your facial expression or the tone of your voice through words? If you want to shout for joy, how can words interpret it? It is a matter of showing everybody the real you in video blog.
In addition, it is an excellent tool in delivering indescribable content. For instance, you watched the dramatic baseball game between two top teams in the league and you want to share it with your viewers. With video blogging, you will be able to catch the action and deliver it to them and not just described it in words.
Video blogging can also serve as a bridge between your loved ones. Just imagine how your parents will be happy to see their first granddaughter or grandson in a video blog. If you are an aspiring broadcast journalist, a video blog may be your perfect opportunity.
Creating a video blog is much different from a regular blog. In regular blogging, you just have to encode the words in a regular post. But with video blogging, you need to gain access to a computer which can work with movie programs. In addition, you also need a camera that will shoot the video as well as snapping shots.
First thing to do is the creation of your digital video on your camera or digital camcorder. There are indefinite ways of putting your video blog together—you do not need to be a professional to do it. After you have created the video, download it into your computer in preparation for formatting and compressing it.
You can now use the movie program for editing such as video clip changes, creating titles or subtitles, and even add music to your video. Once it is completed, you will now be compressing it for uploading in your video blog. As you compressed the video, make sure that you monitor the predicted file size. Ideal compression size is no more than 5 megabytes. If you can compress it to 1 megabyte, much better. You do not have to worry about video quality; there is no video degradation between these ranges.
Once compression is completed, you are now ready to post it online. You can join a video blogging community where you can post your blog. Just a reminder: make sure that you have read the terms carefully. There are blogging communities that specify what video blogs they are accepting.
Streaming media services
Audio only presentation:
- Write out your script first! Focus on two to three points that you feel are essential to explain your products or services. Keep the script simple. If your site offers a wide variety of goods or services, you might consider several different messages with each one keying in on one or two important areas.
- Have someone who is not familiar with your business review the script and your site. Be sure that they understand your message. If they don't, rewrite it!
- Practice reading the script until you feel completely familiar and comfortable with it. (You can hire professional voice talent for reasonable rates if you'd prefer not recording the audio yourself.)
- Use the best quality tape recorder available to you. A cassette recorder is fine.
- Use a high quality brand name audiotape.
- An external microphone that plugs into your recorder is preferable to the one that comes built-in. They are very inexpensive and produce a better recording.
- Do your recording in a quiet place with as little background noise as possible. (That one seems pretty obvious, doesn't it?)
- Speak naturally! It can help to have a friend or colleague act as an audience to give you focus.
- Record your presentation several times. Select the one that will sound the most natural and inviting to your site visitors.
A video presentation takes a little more time and effort, but you really can do it yourself. Your home video camera will work just fine! All of the same rules you used to make your audiotape apply here including the use of an external microphone. Good quality videotape is essential. The following suggestions will help you prepare a video presentation for your site that should stream very well:
- Keep the camera steady! Put the camera on a tripod or brace it against something solid like a table or a wall. If you must pan or zoom, do it very slowly. (Too much motion can cause a "blurry" stream.)
- Simplify your frame. Think about where everything is going to be. People coming in and out of the frame can create movement that may cause confusion.
- Stay focused. A lot of auto-focus cameras can't focus properly if you are too close to your subject. Five or six feet away is a good distance. Don't try to shoot through a window; the camera will focus on the glass.
- Good lighting is essential. Try to light your scene from the front. Don't stand in front of a window; the backlighting will cause you to be in silhouette. Try shooting outside if possible.
- Use the fastest record speed. This will insure the best video quality.
- Record in a quiet place. Hold the mike close to your mouth to cut down on external noises.
Host the video on your own site
If you don't want your video to be watermarked by Youtube or other video hosting website, you should convert your video yourself, and host the converted FLV video yourself. And you can specify the conversion settings freely (such as bitrate, sample rate, frame rate), so that you can get the FLV video with better quality.
Choose an appropriate Flash video converter and Flash video player
There are a number of video to FLV converters which you can find on the Internet ranging in price from free to over $100, such as
- Riva FLV converter (free),
- Sothink Video Encoder for Adobe Flash ($45),
- Geovid Video to flash Converter ($99.95),
- Sorenson Squeeze 4.5 ($249).
Some converters can only convert video to FLV format, not providing Flash video player which is a SWF file you must have to play Flash video on the Web. You can create a Flash video player yourself using Flash authoring tool, or you can download a free Flash video player directly (JW FLV Player is recommended).
Flash video converters provide Flash video players. For example, the software Video Encoder for Adobe Flash, enables users to configure the conversion settings freely to get the ideal quality, and can create a Flash video player automatically with customizable playback control skins. The created Flash video player can auto-adapt to the video’s width, height and aspect ratio, thus the FLV video can be displayed without black bars.
Online Video Statistics
Many studies have looked into the power that producing an online video has for a business and below you can see some of the main findings and stats:
- Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday
- Branded video content reaches nearly half (46%) of all internet users. More than half of these people (54%) go on to click though to the brand’s website
- 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad
- Video promotion is over 6 times more effective than print and online
- 81% of senior marketing executives now use online video content in their marketing programs, up from 70% two years ago
- Cisco expects video to account for 57% of consumer internet traffic this year, nearly four times as much as regular web browsing and email
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text
Video For Social Media
- Over 1 billion unique users visit YouTube every month
- 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
- The average YouTube visitor watches 388.3 minutes of video each month
- Video is the most shared brand content on Facebook
- 1 in 5 Twitter users discovering videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it worth watching videos tweeted by brands
Great Businesses were planned that way!
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